Seoul, Korea restaurant owner Keum Taek-hoon must have felt pretty terrible last month as she watched three crazed elephants that had escaped from a zoo crash into her restaurant and destroy her place of business. If you have not seen the footage of the attack yet, click here.

After collecting an 18 million won ($18,000) insurance payment to cover the devastation wrought by the crazed pachyderms, however, Ms. Keum decided to treat the event as a business opportunity. She reopened her restaurant under a new name: “Restaurant Where Elephants Have Been” and a new logo based on three elephants. The menu now features an “Elephant Set,” which includes seven vegetable dishes and hot soup.

Ms. Keum says that her business has doubled since the elephant attack, adding, “What can I say about the elephants? Thank you for causing the trouble? Well, that just might be right.”