Here’s another one of those Japanese beauty aids that really gets you thinking that the women of this country have entirely too much money along with a woeful lack of self-confidence and self-esteem to go long with it.

Introducing HICO – The nose heightener and corrector (Hanataka Kyosei)!

Japanese women often complain about the shape of their noses, saying they want one that is takai (that is, “taller,” as in having a higher bridge). Apparently, HICO was developed to cash in on the Japanese nasal complex, by convincing women that they can heighten their noses by building up its cartilage – something like nostril crunches.

Here are the instructions for using HICO, as translated from the Japanese on the site where it is sold.

Use HICO while relaxing at home or before you go to bed.
1. Rotate the adjuster dial to the left to move the lift-up supporter downwards, and expand the opening.
2. Insert the lift-up supporter into your nostrils as far as it will go.
3. Rotate the adjuster dial to the right and slowly lift up the silicon part of the supporter.
4. When the supporter is at the desired height, leave it there for about 10 minutes.

And that is all there is to it. According to the manufacturer, a mere 10 minutes a day is enough to make your nose more takai, without expensive surgery.

There is no word on the site as to whether the company plans to come out with a variation of the gimmick for people who think their nose is too large. . .

Source: Odd things from Japan