Chinese chicken fight

The ColonelNow that things are settling down between China and Japan, some Chinese seemed to have found a new whipping boy at whom they can vent their frustration – Colonel Sanders.

It seems that Kentucky Fried Chicken (KFC) got into trouble in China when it started running a video advertisement that shows “an old Taoist surrounded by his apprentices excitedly holding a chicken burger and claiming it as a masterpiece.” Though the image in the ad is based on a movie (Seven Swords), which is a work of fiction (based on historical events), some in China are saying that KFC is “dishonoring Chinese history.”

Yin Cheng’an, a leading Taoist in the Beijing Baiyun Taoist Temple, said that the old Taoist Fu Qingzhu in the fiction Seven Swords is a real historical figure, and that it is ridiculous to have Fu recommend chicken burgers because he and most Taoists are vegetarian and the faith dictates killing animals is wrong.

Fu was a national hero who defended ethnic groups from invasion in central China during the late Ming and early Qing dynasties. How Fu is portrayed in the commercial is deemed unacceptable not only by the Taoist community but also many Chinese.

KFC Ad

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