The Daily Tech online has an excellent sit-down interview with Sony’s Sir Howard Stringer. The article talks about three topics, the first of which is Sony’s competition with Apple and the iPod.

“In 1997 we were working with IBM on electronic music distribution and could have put this out five years earlier [than iPod],” explained Stringer. “But we couldn’t get our people to understand software. And we are a music company. They saw digital media, panicked and didn’t like it.”

The second part of the article talks about HD DVD versus Sony’s Blu-ray format.

We are selling 3 to 1 vs. them. We have exclusives with Disney, Fox, Sony [and Lion's Gate] and they have the top 15 of 20 movies at the moment. At some point Blu-ray will take over based on … this support.”

And lastly Mister Stringer talks about Wii and the PS3’s bitter fight for market supremacy.

Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the video game field. PS3 is after a different audience and it can be whatever it wants — a home server, game device, even a computer.”

I think that last quote in particular is dead on. But that’s just me. You can read the entire article HERE.