Uniqlo Design Project
I went to Uniqlo over the weekend to check out the merchandise. Not all of the special design project pieces are in yet (Alice Roi is apparently delayed). But I did see some of the cashmere work by Italian duo Lutz and Patmos. I absolutely fell in love with this “sweatshirt.” It’s a cotton/cashmere blend and which has enough weight to feel very luxurious. I thought the design was fantastic; loved the two-direction zipper, the puffed sleeves and the clever seaming on the sides to give the garment a good fit. It’s the perfect thing to wear with jeans, or to wear with a dressy pair of pants or pencil skirt and heels. And best of all, it’s flattering. (I bought the grey version, in case anyone cares).

Still to come are Satoru Tanaka for men, and Philip Lim. The crowds were full and the lines for the dressing station long, aka, people are willing to wait. So far Uniqlo seems to be doing quite well and certainly the fashionistas love the merchandise. I’m increasingly excited about the quality of the goods Uniqlo is turning out. In addition to this sweatshirt, I had to pick up two crazy T-shirt dresses; one with a gathered neckline and sleeves which just looked like some kind of ironic take on a Flashdance era getup and another which looked like a baby-doll dress combined with a cheongsam. All in all really cool gear.
The dual-zipper drives me nuts, and not in a good way. They were all over the place when I was trying to buy a jacket last week. Never mind the current slimming fashions for the Japanese male don’t fit my western torso, the only jacket that even come close to fitting my enormously skinny 5 foot 8 frame was an extra-large. Egads.
Nice sweatshirt. Always have been partial to anything with a tight collar and in a light color.
April 26th, 2007 at 3:31 amIt’s pretty warm too.
Don’t get me started on “slimming fashions” and a western torso. I’ll never forget going shopping in the US with a Japanese friend and being cautioned, “Marie. You’re in the “small” section.” And then I explained that I AM small in the US. Just not in Japan.
April 26th, 2007 at 11:59 amYes, but that’s just a blow to your pride (although, why? Why’s “small” better?). At least there exists a section with clothes that will fit you. If you’re an inch over the officially recognized possible human size cutoff (ORPHSC) — which I think must have been devised in the Meiji era — in any dimension, there’s little point in even entering a regular store in Japan.
April 26th, 2007 at 12:22 pmVanity alone makes me wish I were a small in both countries. I admit that freely. And you are quite right. I can at least buy some of the cool goodies for sale in Japan–and wear them back at home!
April 27th, 2007 at 3:11 amMarie: one small observation.The Uniqlo Logo on the shopping bags I have from Japan resemble’s (if you squint) and turn a square into a circle….
(what i mean is, the bag looks a little bit like a mini-Hinomaru).
*which is kinda patriotic in a way?*
June 10th, 2007 at 11:11 amBarneys + Uniqlo = Barney-qlo ?? Who would have guessed!..maybe another popular American Icon succumbs to those tricky Japanese (Hah!).
http://www.topix.net/world/japan/2007/07/uniqlo-owners-offers-us-900m-for-barneys-new-york
July 10th, 2007 at 7:21 am