According to the Pink Tentacle, Internet content creator Hertz has launched a new marketing service called “QR Ebi-sen,” which allows companies and individuals to print QR code on shrimp crackers.

QR code is a very popular type of two-dimensional code superior to old-fashioned bar codes that enjoys widespread use in Japan, connecting users to mobile Web content when they scan it with a cellphone that can read QR codes, which many or most can.

Using natural dye extracted from tamarind seeds, the QR code is printed on the smooth surface of white crackers provided by ebi senbei manufacturer Shimahide, whose factory is located in the city of Kanonji in Kagawa prefecture — a place known for delicious ebi senbei. The resulting cracker has a high-contrast, high-quality image readable by a cellphone QR code scanner. The price for the service starts at 10,000 yen ($85), with an additional fee based on the number of crackers printed.