Walt Disney Co. has announced plans to launch a mobile phone service in Japan next near in cooperation with Softbank, which will offer users animated content. The two companies plan to work together to develop handsets.

While the tie-up would secure Softbank stable revenues from leasing unused frequencies, Disney’s entrance into Japan as a mobile virtual network operator is likely to trigger further competition in a saturated mobile market.

Disney aims to win 1 million users by targeting families with an offer of handsets and downloads featuring Disney characters[.]

Now the question is how long will it be before there is a Hello Kitty telephone network. . .?