Kit Kat Lucky Little
02/15/2008 @ 4:00 am
Steve Levenstein over at InventorSpot writes in to point us to an article he has posted about a new Kit Kat product called Kit Kat Lucky Little that effectively turns each box of the tasty treat into an on-line computer game.
[T]he bits are either pink or white, matching the shades of the cherry blossom petals that flutter to the ground each spring in Japan. Moreover, each bag contains a different ratio of white to pink bits.
Dump ‘em out and count ‘em up… then get on your comp and go to the Nestle Japan website where you type in the number of white and pink bits, and in return are told your fortune!

[...] Kit Kat Lucky Little – interesting japanese offline / online integrated marketing idea [...]
February 16th, 2008 at 10:51 pm