Great Fake Starbucks
04/17/2008 @ 8:00 pm
I was enthralled by the packaging of these coffee drinks and their accessibility. As usual, we have no parallel in the States. This photo was taken in some random conbini (mini-mart).
But the lawsuit begun by Starbucks to get rid of such copycat brands as “Mt. Rainier” coffee in Japan, has still obviously had little effect on the choices available to consumers.
Personally I can’t imagine confusing Mt Rainier cup coffee for that of Starbucks. Considering that the Mt Rainier is more widely available (in my experience) and tastes a bit better, it’s difficult for me to confuse the two.
Then again, I’m not lost in the WA…. So maybe for the average Japanese consumer who’s head is surrounded by a fog…..
April 17th, 2008 at 10:18 pmHa! You know, I’ve never tried Mt. Rainier coffee. Now you’ve got me curious and I plan to check it out. I do remember drinking Tully’s, which tasted just fine to me.
April 17th, 2008 at 11:04 pm