Postcard + KitKat = KitMail
Next Monday, Nestlé Japan is releasing KitKat KitMail, a postable KitKat.
The back of the packaging will feature a postcard-like space for a message and address, and postage (which will cost ¥140, presumably domestic, on top of the ¥210 for the chocolate).
An interesting idea, but I can’t help but wonder if the timing’s a bit off. The weather’s starting to warm up, and it’s not long before it’ll be scorching again. That seems like a recipe, if not for disaster, then at least mess, and perhaps disappointment on the part of the receiver.
Also, they could have released it just prior to, as opposed to just after, Exam Hell season, and relatives of young exam-takers all over Japan could have sent their loved ones these little bits of Good Luck confection.
Poor Mari….she’s my favorite. If I ever become a j-pop singer and part of the...
Shes definitely at the top of my hot list.
perfeckt 10:10
Do you have my address, Jon?
April 18th, 2008 at 1:58 amOr… it could be a publicity ploy. In which case, selling/sending these things are secondary (that could explain why this was announced *after* Exam Hell).
I’m having a hard time understanding how this campaign got past the post office regulations, though, unless the KitKat is in sealed foil pouch that’ll prevent seepage.
There should be some enterprising person out there setting up a web page to document weight gains in their posties post-KitKat Kampaign, too
April 18th, 2008 at 2:27 am