I’m currently in love with this watch by LA based designer Tokidoki. The designer, Simone Legno, is actually from Italy, but with a keen eye, and a sense of humor (not to mention a Japanese girlfriend), he’s created a world of charming characters that remind one of the playful sensibility pervading the world of anime. No wonder he has a devoted cult following.

This summer is supposed to see the launch of several new Tokidoki products, including a special bag for Sportsac and a collaboration with Onitsuka Tiger. I’m really curious to see what the items will look like!