Gold & Jewelry Tamaya of Sapporo has started selling an 18-carat gold Hello Kitty mobile phone strap.

Tamaya came out with the mobile phone strap to mark the 10th anniversary of the launch of the series of Hello Kitty products made to commemorate particular places in Japan. The 1.8 gram gold Hello Kitty was made by Tanaka Kikinzoku Jewelry in Tokyo’s Ginza. Normally, Hello Kitty has a red ribbon in her hair, but the mobile phone strap version uses a lavender-colored ribbon as lavender is strongly associated with Hokkaido.

Lavender is said to mean “waiting for you,” and the jewelers are eagerly awaiting orders.

Price: 50,000 yen