Check out this video in which Oiwan Lam talks about how China pays people to go onto blogs and into chatrooms to tout the party line.

Via Danwei

More on this story here.

By some estimates, these commentary teams now comprise as many as 280,000 members nationwide, and they show just how serious China’s leaders are about the political challenges posed by the Web. More importantly, they offer tangible clues about China’s next generation of information controls—what President Hu Jintao last month called “a new pattern of public-opinion guidance.”