Nippon Television Network Corp. (NTV) has gotten into hot water for inflating the number of plates of food downed by “a celebrity known for her enormous appetite” during an NTV program.

According to NTV, the woman devoured “only” 39 plates of food, though it was reported on the program that she had eaten 48.

“We failed to accurately count the number of plates, and partially used an inappropriate method to make the segment,” the TV station said in an apology during the program on Friday.

NTV’s general public relations department explained, “We were vague about how we counted the plates and dishes, for instance, counting one plate with four pieces of the same dish as four dishes.”

On Monday, NTV gave severe warnings to Hisao Adachi, head of the news bureau, and other program staff, and terminated a contract with a production company in charge of shooting and making the problem segment.

Celebrity gluttons are really popular in Japan, which is why I guess something like this is being treated so seriously.