American Manga

An imprint of DC comics intended to function as an American alternative to manga, has folded shop. On the surface, Minx seemed like a good idea; why not translate the manga medium for a more America audience, using cultural references that don’t necessarily leave parents scratching their heads? Japundits could have told publishers years ago that manga has a growing audience. To hear one of editor Shirley Bond tell it:
“I started to wonder what was going to happen in a few years when those readers would want something new,” she said at the MINX launch in February, 2007. “So I pitched this line as an alternative to manga, but also as an alternative to traditional fiction, because I thought that it was really about time that teenage readers had their own imprint and that they could experience a brand new visual reading experience.”
But it didn’t work.
One British reporter wonders why and has this to say:
just as British kids of my generation grew up watching so much Saved By the Bell and Sweet Valley High that we talk about “jocks” and “proms” even though these barely exist within our direct experience, tomorrow’s Americans will be looking around for the otaku and bishonen that are supposed to populate every school. It’s nice to see cultural colonialism happening in reverse, and of course teenagers love to plunge into an esoteric world that makes no sense to their parents, but at the same time it does seem a bit ridiculous that an American 16-year-old can’t pick up a comic that more closely reflects her own life.
At Japundit, we’ve observed for a while that popular culture isn’t necessarily flowing in the one, hegemonic direction that apologists always fear. But it does occur to me that part of the appeal of manga may be its very “foreign-ness” and its imaginative use of setting and character and design, and the narrative risks that writers in Japan take naturally. For audiences around the globe, this kind of story-telling is thrilling. Do
I’m curious to hear from the experts–this means you–on what it is about Japanese manga that is so compulsive for you and if you think its success could ever be duplicated in the west.
Consider this: manga comes from the characters of “simplify” and “picture”. Manga in itself is a collection of simplified pictures. However, in the Western culture, art is much more dignified and must be “aesthetic”. That’s, in my opinion, what is causing the rift between the Eastern manga/manhwa/manhua and the Western comics.
September 30th, 2008 at 12:13 pmAlso, Western artists try to imitate on the Eastern style… imitating won’t do any good with works of art. The future also looks grim with all these “ZOMG SO PWEETY “AENIMAE” CHARACTERS”-people.
Oh, my bad. I forgot to mention that manga/manhwa/manhua is not limited to drawing in steps. Take for example, Manga for Dummies. It tells you step-by-step how to draw. That’s just copying – to develop manga/manhwa/manhua, you need to develop your own style, not just learning it from a book that doesn’t even come from its native country.
September 30th, 2008 at 12:17 pmI’m no expert when it comes to manga but I have read the Akira series in its entirety. What attracted it to me in the first place was its complex storyline, which most classical Western superhero comics have never had(although cool, Marvel/DC superhero comics weren’t exactly thought provoking reads…). However, that being said, the Western graphic novel is making a come back with titles such as Watchmen, Sin City, Wanted, etc. This probably due to the recent Hollywood craze over graphic novel to movie adaptations. While not exactly manga, they share some of the same allure for me.
September 30th, 2008 at 12:46 pmI have also seen competing books called “Manga for Pinheads”, “Manga for Morons” and “The Manga Guide for the Completely Clueless”.
October 1st, 2008 at 12:48 amHate to say it, but I long ago figured out that the true problem is that the US comic industry Just Doesn’t Get It.
I grew up surrounded by people within it — I was handed my first comic book when I was in preschool, mainly in an effort to get me to sit still while visiting my dad at work at a comic book store. I’d looked at covers before, but what was safe for them to hand me that was on the new-release shelves was superheroes and Archie comics. (Well, there was also Ranma 1/2 and Usagi Yojimbo…) I was handed a copy of Tintin, a European series released in the US as graphic novels…
I eventually started reading the more common comics — my favorites were Batman and Legion of Superheroes (LoSH from here on). I did not read Marvel, because I’d started at a time when to figure out what was going on in the soap opera that Marvel was would require asking a fanboy…and listening to him for about an hour.
I no longer read either series for one very simple reason: they’ve become soap operas which happen to involve super heroes. Plot twists happen because the writers get bored or lazy, or perhaps they — or some editor — feels that it’s been too long since the last Big New thing. A lot of the writers whose work I enjoyed back then because they avoided this — or, at least, did a good job of keeping it from being too obvious when the plot twist came out of nowhere — seem to have entire left writing for comics. Only a couple are still working on comics, as far as I know, and I’m not sure how to count Usagi Yojimbo anyway. (Admittedly, Eisner counts here as well, but he’s a touch dead, so…)
The thing that drew me to manga is the quality of story-telling. It’s not that it lacks cliches or anything, but one knows with the first volume of a good series if you’ve picked up a soap opera, and even then the plot twists don’t have the same tendency to drop out of the sky except in the literal sense. (A new character appearing and adding to the complexity is not the same thing; it’s when he turns out to be, say, the only-child hero’s long-lost ebil twin and the hero confirms this claim that it is a touch absurd.)
I do not actually find its ‘foreignness’ any appeal, and the only reason I don’t read US comics more often is because of the few titles I liked that didn’t go bad, there’s around three that are not complete yet. It doesn’t even really confuse my parents any — at least, I strongly doubt it does given that my mother reads manga as well.
The essential thing here is that the mainstream comic book publishers have lost sight of what the non-fanboy market is looking for.
Incidentally: Watchmen is around 20 years old. Sin City has been around for years, but I can’t remember exactly when I first saw it. Wanted I’m not familiar with. Beyond that, I’m sure somebody can look up when Maus won the Pulitzer, too…and Eisner did a series of graphic novels before he died. It’s not making a come back, it never went away, it’s just that regular book stores are finally giving up more than a single shelf or two to graphic novels so you don’t find yourself having to visit comic book stores to buy ‘em.
October 1st, 2008 at 7:29 amDamn…that’s a great comment, Ryo.
How many kids get to grow up in a comic book store?
October 1st, 2008 at 8:45 amghoti: About as many who’ve got a parent working in one, I would think. It was a neat place, and most of the people who own comic book stores locally still know me, even though I rarely go visit.
October 1st, 2008 at 11:55 pm“How many kids get to grow up in a comic book store?”
A lucky child, I would say.
October 1st, 2008 at 11:59 pmgreat commentary from those who have never had to make the decision between buying shoes,clothes,educating,medi-cating,dentists,school trips..and a mountain of other accumulated expenses known as – Kids
and you are pissing on about Comics
grow up.
remora
October 2nd, 2008 at 3:20 amI don’t think anyone’s saying that those things are less important then comics. Reading comics/manga is a hobby, nothing more. Yes it costs money, but so does any childhood interest that parents fund. It seems a tad arrogant of you to tell us we’re being juvenile when you just lumped comics and real life commitments in the same bag. But since I like your other comments as well as your interesting stories on JNN, I’ll give you a pass on this one =D.
October 2nd, 2008 at 6:45 amI’m gonna agree with sputnik — especially since handing me comics turned out to be vastly cheaper than using medication to achieve the same effect…not to mention that comics lack all the various possible side effects of the medications required for that. In my case, that included a really nice chance of an OD that, if not fatal, would earn me a trip to the ER followed by a nice hospital stay while they figured out that what happened was that some idiot thought you could dose people purely going by their age. (This killed one girl in England, who is perhaps the sole human to ever manage to be terminally short…)
It’s much harder to OD — fatally or otherwise — on comic books. I think it’d take a truly dedicated fanboy…and a bad shelving system. Possibly also an earthquake, as I suspect that most humans do make sure that their shelves with not fall over with a simple shake…
October 2nd, 2008 at 7:24 amdon’t do me any favours sputnik – I meant what I said.
*also its JNJ not JNN*
remora
October 2nd, 2008 at 1:58 pmI stand corrected remora (that’s what I get for writing a comment without proofreading), apologies. Maybe you could clarify what you meant, because it seemed come out of nowhere… As a cultural comparison I think it’s very relevant to be discussing manga and Western comics. Your response rem?
October 2nd, 2008 at 2:09 pmthats ok sputnik you have been a big help over at JNJ and rob and I would like to thank you for that.
The times when I get in the most hot water with Arden is when I take my two boys out for the day by myself and we head straight off to the nearest toy or hobby shop and generally I let em’ have pretty much what they like (within reason) then I fill their bellies with the most godawful junk food..finally arriving back home (flat broke) only to cop a blast from her ladyship about being irresponsible and generally behaving like a Big Kid (which is true).
So I think it important in a sense to nuture the Inner Child..whether it be with toys,gadgets..or Manga.
It keeps us young.
rem.
October 3rd, 2008 at 4:18 am