The mining city of Yubari, located on Japan’s northernmost island of Hokkaido, wants to to raise cash by selling the naming rights to a public toilet in front of its JR Shikanotani Station.

The lucky loo sponsor will be asked to pony up 400,000 yen to cover water, electricity and cleaning expenses for the right to to operate shops on the parking lot.

While some residents were doubtful the move will work, a city official said Yubari has a high profile and is confident. The move may be the only way to fund the facility’s reopening.

Yeah… And maybe more people will start to give a sh….