The .ASIA TLD, launched yesterday, is the latest top-level domain and it’s sure to be a popular and long-overdue one. DotAsia Organisation is the Sponsoring Organization and Registry Operator for the new .ASIA Sponsored Generic Top Level Domain. DotAsia is a not-for-profit, community-based organization incorporated in Hong Kong.
EURid, the European Registry of Internet Domain Names welcomed the new TLD: “The pioneering .eu domain, which is available to 490 million Europeans in 27 countries, was the first top-level Internet domain for a broad, multi-country region. The launch of .asia reflects the growing interest in regional top-level domains, which some regional supporters hope will eventually include Africa and Latin America as well.”
According to EURid, no one knows which names would be most popular on October 9, when the .asia registry started accepting the first round of applications, but EURid’s experience offers some clues. In the first two days .eu domain names became available, EURid received 227 applications for sex.eu, 118 for hotel.eu and 94 for travel.eu.
“The .asia registry will probably see the same rush for generic names but that will pass,” said Marc Van Wesemael, general manager of EURid. “After a time, Europeans realized that a .eu domain was good for business. People in Asia will surely discover that as well.”
Previously, Internet users in the Pan-Asia and Asia Pacific region only had the option of utilizing a generic TLD (gTLD) whose registrants were dominated by US and European individuals and businesses, or country-code TLDs (ccTLDs) intended for local use.
According to VeriSign Global Registry Services only 11% of .com and .net (the two largest gTLDs) registrants came from Asia. However, Global Reach estimates that over 64% of the Internet’s population are non-English speakers and that Asian languages alone make up 33% of the online population.
While current gTLDs tend to focus on a vertical group (e.g. commercial entities, network providers, organizations , etc.) within the global Internet, “.Asia” will embrace a horizontal perspective with a clear brand to reach and enrich the broad global community. Unlike ccTLDs, which provide for a local audience, “.Asia” will allow the user to express membership in the larger Asian community.
The launch of the new TLD which DotAsia calls the the “sunrise” of .asia, is divided into three basic phases, which have been dubbed SR1, SR2 and SR3. According to a statement issued by DotAsian, the SR1 phase “provides priority for governments in the community to reserve and register domains,” while SR2 will allow registered mark owners to acquire domains corresponding to the marks they own, and SR3 will permit “registered companies, organizations and other entities in the DotAsia Community to obtain domains corresponding to their entity names.”
DotAsia said that it created the multiphase launch system after seeing the “experience of past domain launches where chaotic situations arise because of a huge number of interested parties racing to register the domain names they want.”
Something I never noticed before is that “EU” is the Greek affix for “good” as in euthanasia, euphonious, Eurythmics, evangel, etc. Many people think that ISO is an initialism for International Standards Organization, which of course it isn’t. It’s actually a word — Greek “iso” or “equal.” I’m not sure what the connection is but EU was a good choice anyway.
But Asia is even better. Hmmm… http://www.japundit.asia looks good? But as the boss would undoubedtly counter — North Americans (who I think account for the majority of Japundit readers) are used to automatically assuming a “.com” TLD so that anything different may not be good. We automatically type .com, .gov and .edu predictably and are thrown for a loop when dealing with a UK government department.
Even in Europe, where “.eu” has caught on splendidly, many companies still use “.com” and we all sort of expect that. “.us” and “.biz” never really caught on over here, did they? However, anything is better than having to guess a TLD like “co.sa” or “co.nz” — which brings up another issue: will Australia (and even NZ) be welcome to use the .asia TLD? Someone may know the answer, or indeed whether these former European colonies regard themselves as part of Asia or not?